Any person who violates any provision of this chapter shall be guilty of a misdemeanor, except that officials charged with enforcement of this chapter, including the city attorney, may in their discretion charge violations of this chapter as infractions. Each day or portion thereof a violation of this chapter continues shall be deemed a separate offense and punishable as such. Violations of this chapter may be enforced in any combination as permitted by Chapters 1.10 through 1.16 of this code, by a civil court action brought in the name of the city, by criminal action brought by the city attorney in the name of the city or in the name of the people of the state of California, or using any other enforcement or legal remedies available to the city under the law. Penalties applicable to violations of this chapter shall be as prescribed in the city’s bail schedule as from time to time amended, and may in no event exceed maximum penalties prescribed by this code or state law. (Ord. 2431 NCS § 1 (part), 2012.)