Upon the filing of the application for a permit as provided in Section 6.16.070, the city tax and license collector shall make or cause to be made such examination, audit or investigation of the applicant and his business, history and affairs in relation to the proposed sale as he shall deem necessary. If the city tax and license collector finds that the statements in the application are true, that the inventory is complete and accurate, that the advertising proposed to be used is not false, fraudulent, deceptive or misleading in any respect, that purported price reductions are bona fide, and that the methods proposed to be used by the applicant in conducting the sale are not such as, in his opinion, will work a fraud or deception upon prospective purchasers, he shall recommend the issuance to the applicant of a permit to conduct such sale in conformity with the provisions of this chapter, otherwise, he shall recommend a denial of the application. The city tax and license collector may also refuse to issue a permit to the applicant because of the insufficiency of the information set forth in the application, but in the event of a denial for insufficient information the city tax and license collector shall grant the applicant permission to file an amended application.

No permit may be issued to any applicant who has been convicted of any crime involving fraud or moral turpitude within five years preceding application. The city tax and license collector also may refuse to issue a permit to any person who has heretofore violated any provisions of any ordinance of the city regulating the conduct of sales of the type herein regulated. Upon approval of the application by the city tax and license collector, the application, together with a report of the investigation made pursuant thereto shall be sent to the city manager for approval or disapproval. Upon approval of the application by the city manager, the city tax and license collector shall issue a permit. In no event shall the fee of fifty dollars be returned to the applicant. (Ord. 850 NCS §1; prior code §5.35.)