It is unlawful for any person to advertise or otherwise represent to the public or any part thereof, in any manner, a reduction in price of any goods, wares, merchandise, service, facility or accommodation, whether such price reduction be represented in complete price figures or by percentage reduction, unless the price from which the reduction is calculated is the price customarily charged by applicant for the goods, wares, merchandise, service, facility or accommodation so offered to the public. (Ord. 850 NCS §1; prior code §5.29.)