A. "Auction, public auction and auction sale" means and includes a sale or offering for sale of any goods, wares or merchandise to the highest bidder, in any building, or in or on any street or alley, private premises or in any other place where any and all persons who choose are permitted to attend and offer bids. Without limiting the generality of the term "sale by public auction," such sale shall include a sale in which, instead of the bidders making increasingly higher bids for an article of merchandise, the seller or auctioneer announces a price at which he will sell an article of merchandise and then, if no sale occurs, increasingly adds additional articles of merchandise to that originally offered with or without varying the previously announced price, until the buyer finally is induced to buy the accumulated articles at the fixed price. Without limiting the generality of the term "sale by public auction," such sale shall include a sale in which, instead of the bidders making increasingly higher bids for an article of merchandise, the seller or auctioneer announces a price at which he will sell one or more articles of merchandise and then, if no sale occurs, decreases the price of that offer until a buyer is finally induced to buy the article offered for sale;

B. "Public auction room" means the premises designated in the application filed with the chief of police by any person desiring to engage in the calling of auctioneer when and after the permit has been granted by the chief of police, and during the time the premises are used for conducting legal auction sales under and pursuant to the permit issued.