Every bus or automobile for hire shall carry in a conspicuous position within the unobstructed view of its passenger compartment in clear and legible lettering the name of the owner of the vehicle, his city permit number for such vehicle, the name of the driver, the driver’s city license number and a picture of the driver. All of the foregoing shall be on a card of a size and format approved by the chief of police. (Ord. 2217 NCS §2 (part), 2005.)